Ignite Leadership



In 2012, Ncite was approached by the Canadian telecom corporation TELUS. At TELUS, learning is a collaborative, continuous and connected process and the corporate learning managers are always on the lookout for new ways to engage employees on their learning and career journey.


TELUS was focusing on how gaming can be used to help learning, specifically, how games can be designed and used to educate employees on the TELUS leadership competencies. While competency-based approaches to leadership development are quite common, using games to teach leadership competencies is not.


We designed a game where players were tasked with coaching a sports team to success. Taking on the role of a sports coach enables players to develop their ability to think about skill development, performance and goals. The result is IGNITE, a deep practice learning simulation that uses TELUS' culture, values and behaviors as base content to help employees improve their leadership skills, teamwork, creativity, problem solving and other important aspects of personal and interpersonal development. By playing IGNITE, employees could practice their leadership and coaching skills and behaviors in a simulated and safe role-play environment while participating in a healthy competition with their work colleagues.

IGNITE is a learning simulation that leaves players with the experience of being a leader rather than leaving them with knowing something about leadership.


IGNITE was designed to develop the player's ability to lead using the leadership competencies, both in-game and in the real world. Ncite's game learning approach focused on deep practice where new behavior is stabilized over the course of a few weeks of playing the game. At TELUS, future leaders took the lessons that made them successful in the game and started applying them in real-life situations. This lead to new behavior at the workplace and profound shifts in performance.