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Ignite Leadership

Background

In 2012, Ncite was approached by the Canadian telecom corporation TELUS. At TELUS, learning is a collaborative, continuous and connected process and the corporate learning managers are always on the lookout for new ways to engage employees on their learning and career journey.

Problem

Ncite was approached by the Canadian telecom corporation TELUS to design a new way to engage employees on their learning and career journey. TELUS was focusing on how gaming can be used to help learning, specifically, how games can be designed and used to educate employees on the TELUS leadership competencies.

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Solution

We designed a game where players were tasked with coaching a sports team to success. Taking on the role of a sports coach enables players to develop their ability to think about skill development, performance and goals. The result is IGNITE, a deep practice learning simulation that uses TELUS' culture, values and behaviors as base content to help employees improve their leadership skills, teamwork, creativity, problem solving and other important aspects of personal and interpersonal development.

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Results

IGNITE was designed to develop the player's ability to lead using the leadership competencies, both in-game and in the real world. Ncite's game learning approach focused on deep practice where new behavior is stabilized over the course of a few weeks of playing the game. At TELUS, future leaders took the lessons that made them successful in the game and started applying them in real-life situations. This lead to new behavior at the workplace and profound shifts in performance.