In 2012, Ncite was approached by the Canadian telecom corporation TELUS. At TELUS, learning is a collaborative, continuous and connected process and the corporate learning managers are always on the lookout for new ways to engage employees on their learning and career journey.
Ncite was approached by the Canadian telecom corporation TELUS to design a new way to engage employees on their learning and career journey. TELUS was focusing on how gaming can be used to help learning, specifically, how games can be designed and used to educate employees on the TELUS leadership competencies.
We designed a game where players were tasked with coaching a sports team to success. Taking on the role of a sports coach enables players to develop their ability to think about skill development, performance and goals. The result is IGNITE, a deep practice learning simulation that uses TELUS' culture, values and behaviors as base content to help employees improve their leadership skills, teamwork, creativity, problem solving and other important aspects of personal and interpersonal development.
"Conversations around teammates helped me broaden my perspective of how to resolve team member conflicts and promote positivity within the conversations. The bias toward action and involvement as a team leader were very well designed."
— IGNITE player
"I will make it more of a practice to understand the different types of team member personalities and the motivation triggers that work best for each one."
— IGNITE player
"We saw our leadership values and attributes brought to life in completely new ways and routinely observed team members engage in Deep Practice while making a concerted effort to share key learnings with those outside the game."
Chief Envisioner, Head of TELUS Transformation Office
IGNITE was designed to develop the player's ability to lead using the leadership competencies, both in-game and in the real world. Ncite's game learning approach focused on deep practice where new behavior is stabilized over the course of a few weeks of playing the game. At TELUS, future leaders took the lessons that made them successful in the game and started applying them in real-life situations. This lead to new behavior at the workplace and profound shifts in performance.