Go4Gold Own the Future

Go4Gold was designed for Coca-Cola's top Northwest European leaders to
practice new leadership principles.

Game Description

Go4Gold is a multiplayer leadership and coaching simulation where team members are tasked with coaching their very own olympic swimming team.


Designed for The Coca-Cola Company's NWEN Business Unit as part of their Own the Future program. The game uses a coach-athlete metaphor to teach the KO Leadership Principles through the GROW Model (Goal, Reality, Obstacles, Way Forward).


The winning team of the competition got to carry the Olympic Torch in London 2012.